I've Made Every Business I've Touched Better.
Yours Could Be Next.
The Short Version
27 years in performance marketing. Over 4,000 offers promoted. 1,200+ Amazon launches. Multiple 8-figure exits. I've sold everything online except the things you shouldn't sell online. Now I build AI-powered customer acquisition engines for CPG brands that want to grow exponentially, not incrementally.
The Longer Version
I started selling online in 1999, back when a banner ad click cost a nickel and nobody knew what an affiliate marketer was. From there I spent 25 years in the trenches: building campaigns for United Airlines, eHarmony, Netflix, DISH Network, and FTD, while simultaneously running my own businesses across Amazon, eBay, Walmart, and direct-to-consumer.
I've personally managed product launches in some of the most heavily regulated categories on the internet — supplements, alternative medicine, health and wellness. I've navigated FDA compliance, Amazon's ever-shifting rules, and ad platform policies that change overnight. When other marketers say “that's too hard,” I say “that's where I live.”
Along the way, I developed a framework I call the Raving Fan Progression. It's simple: instead of just chasing new customers, you nurture people at every stage — from the moment they're a complete stranger to the moment they're telling everyone they know about your product. Most businesses spend all their energy on acquisition and ignore everything after the first sale. That's like filling a bucket with holes in it.
Why AI. Why Now.
In 2024, I made a bet. I started building a team of AI agents — not chatbots, not templates, but specialized agents trained on my 27 years of frameworks and methodology. An agent that writes direct response copy the way I would. An agent that builds landing pages and quiz funnels to my specs. An agent that tracks every pixel, every conversion, every dollar.
The result is a boutique consultancy that operates at the speed of a large agency but with the depth and care of a one-on-one mentor. I take 3-5 clients at a time. I own each engagement personally. And my team executes 24 hours a day, 7 days a week, at a standard I've spent decades perfecting.
What I Actually Believe
I call it Business Karma. When you're generous with the value you create, when you genuinely try to make people's lives better through your work, it compounds and comes back to you. One of my favorite proverbs says it plainly: generosity begets generosity, and stinginess impoverishes.
That's not just philosophy. It's how I operate. I give quick wins on strategy calls before anyone has paid me a dollar. I share frameworks publicly that most consultants charge thousands for. I treat every client's business like my own — because I genuinely believe that when I make your business better, the universe takes care of the rest.
These are the values I bring to every engagement, every conversation, every piece of content I create:
- ❤️Love everything and everyone with genuine appreciation. Gratitude is not a nice-to-have — it is the foundation. I teach others to do the same.
- 🔥Delusional optimism. Anything truly is possible. Conceive, Believe, Achieve.
- ⚡Focused, faith-full intention. There is untapped power in the word Decide. There is a universal conspiracy for or against our success — we decide which one.
- 📈Contagious energy. Live life vibrating with optimism, to the point others around you are elevated by it. Be their spark and fan it into a flame of passion.
- 🔧Bold assertive disruption. It is cool to be BAD. Take decisive action. Disrupt the status quo.
- 🎯Exponential growth through leverage. Find THE place to focus for exponential returns.
- 💪Gradual continuous improvement. Small daily gains compound into massive transformation. Show up every single day.
- 🏆You win or you learn. Everything in life is training you forward. Embrace the lessons in everything.
These are not a mission statement on a wall. They are how I show up — in every client engagement, every piece of content, every conversation. If you've worked with me, you've felt them. If you haven't yet, you will.
And underneath all of them, one driving force: a sincere desire to have a significant impact on humanity at scale.
The Question I Ask Myself Every Day
“Did I make your life better today?”
If the answer is yes — if every client, every interaction, every piece of work leaves someone better off than before — then everything else takes care of itself.