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Case Study: TrueHope Nutritional Support
Industry
Nutritional Supplements / Health & Wellness
Challenge
250,000+ existing customers but no system for acquiring new ones. Revenue declining due to SEO losses. Team not profit-centric. Fear of spending on acquisition.
Engagement
Full customer acquisition engine build + strategic advisory
What We Built
MomBrain Quiz Funnel — Interactive 12-step quiz targeting mothers experiencing brain fog. Educates, qualifies, and routes to the right product (EMPowerplus Ultimate or Advanced based on medication status).
Pinterest Ad Campaign — 17-asset creative brief across 6 concepts. Targeting mothers 25-45. $1,000 CAD initial test budget.
Bing Ads Campaign — Search + Audience network campaigns with UET tracking, conversion optimization, and age-gating compliance.
Product Matching Logic — Automated routing: Medications YES → Advanced (bottle) | Medications NO → Ultimate (box). $20 coupon auto-applies via URL parameter.
Tracking Infrastructure — Full pixel implementation across quiz, Magento checkout, and thank-you pages. PageVisit, Lead, Checkout, and Purchase event tracking.
What Changed
| Metric | Before | After |
|---|---|---|
| New customer acquisition system | None | AI-powered quiz funnel + multi-platform campaigns |
| Revenue mindset | Top-line focused | Profit-centric ($9 COGS on $86 product = invest in growth) |
| Acquisition philosophy | "We can't afford ads" | "How fast can we scale at $50 CAC?" |
| Team capability | Marketing knowledge gaps | Entire team trained on CRO principles |
| Amazon revenue impact | Baseline | +~$25K/month new revenue |
| Website approach | Generic messaging | Conversion-optimized, persona-targeted |
| Strategic framework | Ad hoc decisions | Data-driven, systematized growth engine |
The Deeper Impact
The financial results matter. But the real transformation was in how the entire company thinks. We taught 30-year veterans a principle that became their #1 rule: “A confused mind always says no.” We shifted a CFO from hoarding margin to investing in growth. We turned “we can't afford to spend on ads” into “how fast can we scale acquisition?” That mindset shift is permanent — and it's worth more than any single campaign.
Additional case studies will be added as engagements complete. Every metric is real. Every claim is verifiable.
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